Altoids Opens an Offbeat, Anti-Love Chocolate Oasis - Event Marketer

Altoids Opens an Offbeat, Anti-Love Chocolate Oasis

DB_Altoids_2008 Ex
Brand: ALTOIDS WRIGLEY
Agency: GIGUNDA GROUP
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2008
Altoids leveraged its brand’s alternative style to drive trial of its new chocolate dipped mints through a lovably irreverent pop-up experience. The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up…
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