Alltel Hits Campgrounds to Reach NASCAR Fans - Event Marketer

Alltel Hits Campgrounds to Reach NASCAR Fans

DB_Gold_Alltel_2005 Ex
Brand: ALLTEL
Agency: GMR MARKETING
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2005
Alltel wanted to turn NASCAR fans into new customers, so the brand deployed its four-in-one Fan Bash tour at seven Nextel Cup races in 2004. The tour hit premium campgrounds near NASCAR racetracks for…
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