Alexander Keith Unleashes Brand Ambassadors in Kilts - Event Marketer

Alexander Keith Unleashes Brand Ambassadors in Kilts - Event Marketer
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Alexander Keith Unleashes Brand Ambassadors in Kilts

Brand: ANHEUSER-BUSCH
Agency: VIBRANT IDEATION & MARKETING
Awards: EX AWARDS — BEST NIGHTLIFE MARKETING CAMPAIGN
Year: 2009
To increase visibility for Alexander Keith’s Nova Scotian brands of beer, parent company Anheuser-Busch gave away free beer in select markets from May to September 2008, but just one per customer, because…
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