Air Force Leverages Sponsorship to Find New Recruits - Event Marketer

Air Force Leverages Sponsorship to Find New Recruits

DB_Silver_US Air Force_2010 Ex
Brand: U.S. AIR FORCE
Agency: GSD&M
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2010
The U.S. Air Force has to get creative to meet its annual recruitment goal of 31,000 new airmen aged 17 to 27 who are mechanically and technically inclined. Therefore, in 2009 it launched the Switching…
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