AdvoCare Lights up its National Success School Event - Event Marketer

AdvoCare Lights up its National Success School Event

db_advocare_edta_2016
Brand: ADVOCARE
Agency: MULTI IMAGE GROUP
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A/V
Year: 2016

More than 50,000 AdvoCare distributors saw the light at the bi-annual AdvoCare National Success School event, which this summer featured myriad LED screens, 700 moving lights throughout the stands and stages and a massive LED chandelier. Visually appealing environment? Check.

The Success School took place at AT&T Stadium, home of the Dallas Cowboys, where pro-fitness distributors from around the globe came to learn about new products, celebrate one another’s accomplishments and acquire new training tools. The event was jam-packed with activities, including a live dj, celebrity endorsements, state of the business updates and rigorous training, all of which required clear and vibrant delivery. The brand’s solution: get lit.

AdvoCare transformed AT&T stadium from a sports arena into a rock show atmosphere rich with LED technology. From LED-trimmed stages and flooring to an LED-lit ramp that doubled as a display surface, the brand put on a light show that couldn’t be missed. Add to that scores of LED screens fueled by a large media server, the stadium’s 72-foot-tall by 160-foot-wide JumboTron, a brand new a/v system and 16 confetti blowers, and you’ve got one vibrant learning environment.

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