Adults Channel Their Inner Child at OREO’s Pop-up - Event Marketer

Adults Channel Their Inner Child at OREO’s Pop-up

DB_Oreo_Millennial_EX 2017
Brand: MONDELEZ INTERNATIONAL
Agency: MOMENTUM WORLDWIDE
Awards: EX AWARDS — BEST MILLENNIAL CAMPAIGN
Year: 2017
To drive trial and generate buzz for its new Choco Chip OREO cookie, Mondelēz transformed a vacant storefront in the ultra-hip Los Angeles neighborhood of Silver Lake into the Wonder Vault—an over-sized…
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