Adobe Turns the Theater into a Canvas for User Event - Event Marketer

Adobe Turns the Theater into a Canvas for User Event

DB_Adobe_Book 2012
Brand: ADOBE
Agency: THE KENWOOD GROUP
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2012
Adobe used its annual user conference, Adobe Max, as the platform for launching a major move into the cloud—a huge shift for its core business model. To communicate the importance of the strategy, Adobe…
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