Adidas Woos Press with the Brotherhood Tour - Event Marketer

Adidas Woos Press with the Brotherhood Tour

DB_Adidas_2009_EX
Brand: ADIDAS
Agency: HENRY V
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2009
To create media buzz for the 2008-2009 NBA season, adidas gave one media outlet from each key market an up-close experience with what it does in the basketball category. The Brotherhood Tour kicked…
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