Adidas Meeting Takes Place in a Brand Locker Room - Event Marketer

Adidas Meeting Takes Place in a Brand Locker Room

DB_Adidas2_2007 Ex
Brand: ADIDAS
Agency: HENRY V
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2007
Adidas’s national sales meeting took on the aura of an NBA event with game-day elements such as the adidas interactive truck, event bouncers, a countdown clock, scalpers, pennants and cotton candy to…
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