Adidas Launches a New Shoe with Bounce Lounges - Event Marketer

Adidas Launches a New Shoe with Bounce Lounges

DB_Adidas1_2008 Ex
Brand: ADIDAS
Agency: ACTION MARKETING GROUP
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2008
For the adidas Megabounce shoe launch last holiday season, adidas built three Bounce Lounges in key locations in Manhattan and Brooklyn. In Manhattan, adidas created buzz for the launch by dispatching…
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