Adidas Highlights NBA Sponsorship on the Vegas Strip - Event Marketer

Adidas Highlights NBA Sponsorship on the Vegas Strip

DB_Adidas2_2008 Ex
Brand: ADIDAS
Agency: ACTION MARKETING GROUP
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2008
The adidas NBA All-Star Weekend in Las Vegas last year was a slam dunk. The footwear and sports apparel brand came at it from all angles with a mobile tour, pop-up concerts, local retail promos—you name…
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