Acura Puts Consumers Behind the Wheel with AR - Event Marketer

Acura Puts Consumers Behind the Wheel with AR

ETA_Handheld_Acura_2015
Brand: ACURA
Agency: GEORGE P. JOHNSON
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY
Year: 2015
Entering its fourth year as presenting sponsor of the Sundance Film Festival, Acura wanted to extend the impact of its sponsorship both on-site and to the world at large. The brand aimed to establish an…
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