Activision Uses RFID To Declare War on Static Gaming - Event Marketer

Activision Uses RFID To Declare War on Static Gaming

EDTA 2016_RFID_Activision1
Brand: ACTIVISION
Agency: NCOMPASS INTERNATIONAL THUZI
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF RFID/NFC/BLE
Year: 2016
Activision’s Call of Duty franchise declared war on static gaming events over the fall, activating a three-day Call of Duty XP event that immersed thousands of fans in a theme park environment that brought…
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