Activision Breaks Records with Call of Duty: XP Event - Event Marketer

Activision Breaks Records with Call of Duty: XP Event

DB_Activision_2012 Book_2
Brand: ACTIVISION
Agency: NCOMPASS INTERNATIONAL
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER) EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER) EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2012
It will go down as the event that showed the industry how to combine dozens of best practices and the hottest event marketing trends into a single blockbuster campaign. And it proved that experiential…
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