Absolut Lets Consumers Customize Their Concoctions - Event Marketer

Absolut Lets Consumers Customize Their Concoctions

DB Gold Absolut 2010
Brand: ABSOLUT
Agency: ASPEN MARKETING SERVICES
Awards: EX AWARDS — BEST OVERALL USE OF TECHNOLOGY
Year: 2010
To connect with highly educated and socially active 21- to 29-year-old urbanites, Absolut Vodka created the integrated Create a Crush and Reflections campaign. The program incorporated sampling using the…
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