SoBe Ties onto a 31-City Ozzfest Sponsorship - Event Marketer

SoBe Ties onto a 31-City Ozzfest Sponsorship

DB_Ozzfest_2004 Ex
Brand: SOBE
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2004
One of the industry’s original low-media/high-events brands entered the world of music sponsorships with a big bang. SoBe busted out of the gate with a tunes deal used to bump sales and awareness for…
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