2K's Analogue Experience Brings New Orleans to Life - Event Marketer

2K’s Analogue Experience Brings New Orleans to Life

db_2k_edta_2016
Brand: 2K
Agency: FREDDIE GEORGES PRODUCTION GROUP
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST TRADE SHOW EXHIBIT (50 X 50 AND UP)
Year: 2016
At a gaming expo like E3, fans can expect game play. As well as long lines. But 2K took an analogue experiential approach, immersing fans in the game with a live set. The brand devoted half of its 120-foot…
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