21st Century Fox Executes a Synchronized VR Demo - Event Marketer

21st Century Fox Executes a Synchronized VR Demo

DB_Silver_21st Century Fox_EDA 2015
Brand: 21ST CENTURY FOX
Agency: OPUS AGENCY
Awards: EXPERIENCE DESIGN AWARDS — BEST SINGLE TECHNOLOGY INTERACTIVE
Year: 2015

This VR presentation immersed 125 21st Century Fox senior executives in the largest synchronized VR demo ever attempted. Wearing Samsung headsets loaded with Oculus VR software, the execs viewed content created by filmmaker and VR evangelist Chris Milk that demonstrated VR’s artistic possibilities and a short film on the Syrian crisis with Nobel Peace Prize winner Malala Yousafzai. Each attendee viewed the same content at the same time, which required flawless internet connectivity and a new app to support the simultaneous launch of the content via a timer-based system.

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