Zagat Archives - Event Marketer

Zagat Archives - Event Marketer

July 6, 2017

Zagat Taps the ‘Tiny Food’ Trend to Draw Millennials

When it comes to picking a restaurant for a night out with friends, most millennials won’t make a move without consulting a restaurant review site. For Zagat, the 38-year-old publisher of restaurant guidebooks, this presented both a challenge and an opportunity that was ultimately solved through a clever pop-up experience that connected its concise reviews...

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