Wolverine Worldwide Archives - Event Marketer

Wolverine Worldwide Archives - Event Marketer

December 16, 2015

Chaco Footwear’s Shoe App Draws Up 2D Custom Previews

Music festivalgoers are bound to rock out, socialize and snap photos, but they’re not likely to spend precious festival time trying on a pair of shoes. To jump this hurdle, Chaco Footwear set out on a 12-week, cross-country road trip dubbed “Fit For Adventure.” The campaign offered an augmented reality footwear experience that enabled consumers...

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