Whirlpool Archives - Event Marketer

Whirlpool Archives - Event Marketer

July 13, 2017

Whirlpool Offers Clean Laundry to Schools in Need

We think of washing machines as cold metal appliances that serve a mundane purpose. But for many people across the U.S., clean clothes are far from the mundane. It was a story Whirlpool uncovered as it sought to “humanize” its brand, launching a national research survey that revealed as many as 1 in 5 students...

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November 24, 2015

Whirlpool Cleans up with Customized B-to-B Content

A 360-degree rotating auditorium designed to replicate a washing machine drum was the centerpiece of Whirlpool’s event on the French Riviera, aimed at impressing dealers, trade partners and the media. The brand hoped to build some excitement around its 15th year in Europe, setting the 10-day event against the backdrop of the Cannes Film Festival....

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