Westjet Archives - Event Marketer
WestJet’s Charitable Christmas Campaign is Fueled by Holograms and Greenscreens
WestJet’s Christmas campaigns are legendary. Here’s just a taste of what the brand has pulled off over the last eight years: Delivering personalized gifts from “Blue Santa” at baggage claim, completing 12,000 acts of kindness in 90 destinations over the course of 24 hours, and throwing an epic community Christmas party for the residents of...
WestJet Treats Holiday Travelers to Shareable Stunts
The holiday season is supposed to be filled with joy, but for many travelers, stress levels can fly as high as the aircraft carrying them. That’s why WestJet has activated its Christmas Miracle campaign for the last five years, engaging customers and employees alike. But in 2017, the airliner decided to shake things up, turning...
WestJet Turns its Runway into a Gamified Light Show
Facing intense competition from other airlines, WestJet was determined to establish itself as Canada’s premiere airline for flights to Las Vegas. With just a 20-second window to surprise and delight the passengers aboard a chosen flight from Toronto to Vegas, WestJet built and illuminated a mammoth-sized prize wheel on the ground, modeled after roulette, that...
WestJet’s Mini Miracles Set Social Media Ablaze
Catching a flight during the holiday season is rarely an experience worth writing home about. Unless you happen to be flying with Canadian airline WestJet, which changed the game forever in 2013 with the trend-setting viral masterpiece Christmas Miracle. In this, its third iteration of the program in 2015, the brand enlisted the help of...