Westjet Archives - Event Marketer

Westjet Archives - Event Marketer

August 22, 2016

WestJet’s Mini Miracles Set Social Media Ablaze

Catching a flight during the holiday season is rarely an experience worth writing home about. Unless you happen to be flying with Canadian airline WestJet, which changed the game forever in 2013 with the trend-setting viral masterpiece Christmas Miracle. In this, its third iteration of the program in 2015, the brand enlisted the help of...

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October 22, 2015

WestJet Christmas Miracle Hits Social Media High

So much more than a mere one-time stunt, this program turned a surprise and delight experience for 250 consumers into a social media sensation that exceeded all p.r., awareness and brand perception goals. Kudos, too, for the impressive on-site set, hidden cameras and proprietary technology it took to pull it off. After filming the stunt...

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