Weber Archives - Event Marketer

Weber Archives - Event Marketer

October 20, 2015

Weber Fires Up an Interactive Grill Academy Experience

The Weber Grill Academy Experience lived up to the brand’s tagline, For Grillers By Grillers. Its primary objective: to educate retailers on Weber product attributes and drive an increase in product sales and loyalty from store employees who have direct contact with the end user—those backyard grillers. From March through October, its 53-foot double expandable...

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