W.L. Gore & Associates Archives - Event Marketer

W.L. Gore & Associates Archives - Event Marketer

November 19, 2015

W.L. Gore & Associates Takes Gear Demos to the Mountain

Educating the public about outdoor technologies can only be done if, well, it’s taken outdoors. And W.L. Gore & Associates, a windproof, waterproof and breathable fabric technology company, wasted no time. It hit the road on the Know What’s Inside tour to promote its Gore-Tex and Windstopper products. Its target was clear: outdoor and extreme...

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