Vornado Realty Trust Archives - Event Marketer

Vornado Realty Trust Archives - Event Marketer

March 9, 2016

Vornado Invites Ad Buyers to Co-create Film Content

Vornado Realty Trust hoped to attract advertisers when it brought its colossal 4K screen to Times Square. Transforming the screen into an interactive artistic platform, Vornado invited media buyers to participate in the co-creation of content by using tablets to combine a series of visual and audio elements into their own personal film. The brand...

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