Volkswagen Archives - Event Marketer

Volkswagen Archives - Event Marketer

January 11, 2016

Volkswagen Takes Minimalist Route to Stand Out

For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major...

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December 16, 2015

Volkswagen Contrasts Minimalist Exhibit with LED Wall

For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major...

read more

November 30, 2015

Volkswagen Activates a Cinematic Experience at Paris Show

VW has always carried an irreverent style. Marketing showcases the quality products but also the fact that the company doesn’t take itself too seriously. The challenge for Vok Dams was finding a way to leverage that VW reputation but also appeal to an older, more upscale Touareg target audience at the Paris Auto Show. The agency...

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October 30, 2015

Volkswagen Road Show Racks Up Jetta Presales

Volkswagen had a lot hinging on the launch of the revamped Jetta, so the automaker wanted to create some big-time buzz within its own ranks and among the public. The solution? A multi-tiered strategy that engaged corporate-level executives, dealership representatives and the driving public. A staff meeting at VW’s North American HQ kicked things off...

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October 22, 2015

Road Rally Highlights Volkswagen’s ‘Green’ Cred

To build its eco-friendly credibility among media and potential buyers, Volkswagen unveiled the Think Blue Spritsparathon in Germany. The initiative tied back to a global Think Blue campaign which was designed to promote environmentally-friendly behavior among VW customers. For the Spritsparathon events, the brand challenged the Volkswagen community to send in suggestions for reducing auto-related...

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