Vodafone Archives - Event Marketer

Vodafone Archives - Event Marketer

December 28, 2015

Vodafone Turns Sales Event into Comedy Show

In 2009, UK-based telecommunications giant Vodafone discovered that it had a real quandary on its hands. At the consumer marketing level, the brand was pushing its newest offering, mobile television—an extra service for mobile phone users that came with a premium price tag. Among the company’s sales teams, however, there was a separate push afoot—because...

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October 28, 2015

Vodafone Sets Off Edible New Year’s Eve Fireworks

With its New Year’s Eve activation in London, Vodaphone accomplished an industry first—an edible fireworks display. The program’s 360-degree multi-sensory experience engaged hundreds of thousands of consumers (and their taste buds) and showed them that the brand can accomplish the impossible, and help them do the same. Bigger is better. Vodaphone has put a decisive...

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