Virgin Archives - Event Marketer
Virgin Mobile Connects with Consumers at its Own Festival
Music is a natural for wireless service provider Virgin Mobile, one of the hundreds of companies formed and eventually sold by flamboyant entrepreneur Richard Branson. And what better place to hold a two-day fest filled with rock music, circus acts and other outrageous performance artists than the 25-acre Pimlico Race Course in Baltimore, MD, the...
Virgin Galactic’s Launch Takes Flight in Mojave Desert
This is the story of the maiden voyage of Virgin SpaceShip Enterprise and how the company known for being ahead of the curve showed 800 VIPs and members of the press on Dec. 7, 2009 in Mojave, CA, that it wasn’t restricted by anything—even the curvature of the Earth. As the first commercial “spaceline” celebrating...
Virgin Mobile Gives Times Square the Full Monty
New wireless carrier Virgin Mobile stopped at nothing to shut down New York’s famous intersection last summer to announce its U.S. launch. The huge “Nothing to Hide” billboard draped over the Virgin Megastore gave a hint that something was up, and the crowd started forming an hour before the 10:30 a.m event began. When the...
Lady Gaga Dials Up Results for Virgin Mobile
As a sponsor of Lady Gaga’s Monster Ball concert tour, Virgin Mobile integrated its phone service, a charitable overlay and the pop icon herself into a multi-tiered program that offered unique engagement experiences for fans and “little monsters” alike. On stage during her shows, Lady Gaga dialed a Virgin Mobile-branded handset and had a conversation...