Verizon Archives - Page 2 of 3 - Event Marketer
Verizon Packs High-Tech Gadgets into its Mobile Tour
Given the trendy tastes of the consumers it was going after with its mobile effort last year, marketers at Verizon Wireless figured the standard tractor-trailer probably wasn’t going to make the right impression for its tour—the brand team reportedly had zeroed in on using SUVs even during the initial planning for its ’04 campaign. “They...
Verizon FiOS Films a Movie with Hometown Stars
Verizon’s FiOS Fanatics 2006 campaign may have occurred in West Chester, PA, but it took on the glitz of a Hollywood red carpet event. The program celebrated the arrival of FiOS TV in the town (which just happens to be headquarters for Verizon Teleproducts) by inviting residents to an open casting call with the hopes...
Verizon Takes the Spotlight During Grammys Week
Getting Los Angeles to stand still is a next-to-impossible task. But that was the goal for Verizon Wireless, which was seeking to leverage all of the hullabaloo around the Grammy Awards to generate attention for its V Cast digital content delivery service. The brand wanted to hit industry types, as well as consumers and influencers,...
Verizon Eyes Philanthropy for Dave Matthews Tour
For its sponsorship of a four-stop mini-tour by Dave Matthews Band, Verizon unleashed a full mix of activation tools. Concertgoers got chances to play with a range of Verizon products, of course, but the company also added activities to complement the events, pulled in elements from its other sponsorships, deployed a philanthropic angle and used...