United States Olympic Committee Archives - Event Marketer

United States Olympic Committee Archives - Event Marketer

July 13, 2017

U.S. Olympic Committee Targets Next-Generation Fans

It’s easy to capture the essence of Olympic sports, but the United States Olympic Committee (USOC) for its 15-month, multi-market Road to Rio tour captured the spirit of both Brazil and of Olympic sports, through in-person and online experiences. With a target audience of families and kids, the USOC’s tour helped engage a new generation...

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