Under Armour Archives - Event Marketer
Under Armour Engages High School Athletes with Training, Networking, Stunts
Under Armour’s All-America Football and Volleyball Game brings together the top 100 high school football and top 24 high school volleyball players in the nation to train, network, gear them up and indulge them in a week’s worth of stunts, experiences and opportunities designed to support them on their individual journeys. The event space: a...
Under Armour Leans on Thermal Technology for its Interactive Pop-Up
Under Armour’s new Rush products feature a mineral-infused fabric that somehow converts the wearer’s energy into infrared light, which somehow feeds energy back into the body. Which seems like the kind of thing you’d need to demonstrate to consumers in a user-friendly version of a high-tech athletic performance research lab. Which is exactly what UA...
Under Armour Launches New Kicks with ‘Drone Drops’
In this day and age, if you’re preparing to launch a new pair of kicks, you better have your head on straight and your laces tied tight. Sneakerheads are a discerning bunch, and when it comes to shoe drops, they’ve come to expect the highest-caliber experience a brand can offer. So when Under Armour set...
Poetry and Art Energize Under Armour’s Press Event
Press events often take on a formulaic feel. There’s the general session. The reveal. The demo. And the cocktail reception. For the reveal of its “Unlike Any” line of apparel and global women’s campaign, Under Armour took a page from the consumer engagement playbook for a fresh take on the traditional presser. The event in...