UFC Archives - Event Marketer

UFC Archives - Event Marketer

December 15, 2015

UFC Live-Wires the City of Las Vegas During Fight Week

Long before mixed martial artist Ronda Rousey’s famous armbar hit the mainstream, the Ultimate Fighting Championship franchise had been experiencing massive growth in popularity. While the fights take place in an enclosed octagon ring, the experience for fans extends beyond that to TV, where fans watch young fighters break into UFC on “The Ultimate Fighter.”...

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