U.S. Army Archives - Event Marketer

December 30, 2015

Army Draws Recruits with Mission-Based Simulation

The U.S. Army needed to enlighten 18- to 24-year-old males that very few jobs involve a shovel in today’s Army. To that end, in September they opened a yearlong experience center in the Philadelphia Franklin Hills Mall. So far, the recruitment rate at the center is five times higher than a traditional office and foot...

November 23, 2015

U.S. Army Ignites its American Bowl with a Mobile Tour

The United States Army went way beyond the typical ticket-selling proprietary event with its two-year-old All-American Bowl, which is quickly becoming a case study for the right way to start your own property and integrate it and integrate it and integrate it. Things got cookin’ in September when the top 400 high school football players...