U.S. Air Force Archives - Event Marketer
‘The Hangar’ helps the Air Force get new recruits
THE SETUP: Today’s youth are a lot more likely to understand how to use a video game controller than a wrench. So when the Air Force set out to fill its severely depleted pool of equipment maintainers with new recruits, it needed to leverage technology to make the hands-on job more appealing and accessible to...
Potential Air Force recruits get down to work for a day
WHY THE JUDGES LOVE IT: The Air Force wanted to generate awareness for its much-needed maintainer positions while showing potential, tech-savvy recruits what it’s like to repair something with their hands. Inside two 39-foot, connected trailers designed to look like an Air Force hangar, attendees moved through six different activity stations featuring Leap Motion, Microsoft...
Air Force Uses Cutting-edge Tech to Reach Recruits
Signing up recruits during time of war is a challenge that the U.S. Air Force is overcoming by reaching its target (17- to 27-year-olds) through engaging experiences and cutting-edge technology. Its mission is to educate potential recruits about all aspects of the Air Force and show them that the Force is about much more than...
Air Force Leverages Sponsorship to Find New Recruits
The U.S. Air Force has to get creative to meet its annual recruitment goal of 31,000 new airmen aged 17 to 27 who are mechanically and technically inclined. Therefore, in 2009 it launched the Switching Seats program to leverage its sponsorship with NASCAR and to reach “Tech Tinkerers” who have a natural affinity for power,...