Time Inc. Archives - Event Marketer

Time Inc. Archives - Event Marketer

November 23, 2015

Time Inc. Brings ‘This Old House’ to Home Depot

Decades before Ty Pennington made it an extreme event, This Old House showed DIYers how home improvement was done. To mark the show’s 25th year, Time Inc. created a mobile fixer-upper environment where fans could meet the show’s stars and learn about new home improvement products. The tour staged a mock TV set at Home...

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