Thomson Reuters Archives - Event Marketer

Thomson Reuters Archives - Event Marketer

October 21, 2015

Thomson Reuters Paints the AALL Floor Orange

How do you get the attention of nearly 1,600 law librarians? At the American Association of Law Libraries annual conference, Thomson Reuters leaned on the bright color orange. Before the show, pre-registered attendees received a series of emails inviting them to “Transform To Orange,” which is the brand’s signature color. In the exhibit, staff donned...

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