Target Archives - Event Marketer

Target Archives - Event Marketer

July 11, 2017

Target’s Annual Meeting is a Self-Guided Experience

Target’s annual meeting covers the important stuff—like the direction and strategy of the company for the next year. But it also offers something above and beyond your standard national meeting: Love. That’s right—love, conveyed through creative employee and store recognition programs, displayed in inspiring art installations conceived from Target products like EOS lip balms, and...

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August 24, 2016

Target Pop-up Unleashes Consumers’ Inner Child

Target Wonderland, an immersive 16,000-square-foot pop-up holiday destination, brought the retailer’s “exciting the kid in all of us” marketing strategy to life. The pop-up merged physical and digital retail shopping into one shareable, interactive experience that incorporated RFID-enabled product sales. Wonderland attracted an impressive 23,000 attendees who spent 20-30 minutes exploring spectacles like the S.S....

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August 23, 2016

Target’s In-Store Shopping Events Draw Millennials

It started as a tactic to drive immediate traffic and sales during the crucial back-to-college period. But in 2015, Target shifted its focus to the long-term. Target wanted college-age shoppers to think beyond comforters and shower caddies, and trips to the store with mom and dad. The brand’s Made for U in-store shopping events celebrated...

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August 22, 2016

Target Puts Employees at the Center of the Bull’s-eye

Many companies want employees to “be” the brand. But at its Fall National Meeting in Minneapolis, Target inspired store managers to be themselves. More like a retreat than an annual meeting, the holistic “health and well-being” theme came to life through five experiential zones in an exhibition space that provided personal development for attendees. This...

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August 22, 2016

Target Executes a First-of-its-Kind Live Broadcast

As more and more live events are becoming the key creative for television ads, brands are looking for innovative ways to make the on-air experience as compelling as the real one. Enter #MoreMusic, Target’s take on the trend and the first-of-its-kind live broadcast of a four-minute Imagine Dragons concert during the 2015 Grammys. The program...

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