Spotify Archives - Event Marketer

Spotify Archives - Event Marketer

August 8, 2017

Spotify Road Show Leverages Moments-Based Marketing

The Branded Moments Road Show reached media buyers at agencies in seven cities with an immersive experience that showcased Spotify’s ability to target the moments that its listeners are currently in. Moments-based marketing is new to the advertising industry and considered the new currency of the “attention economy.” The road show showcased Spotify as a...

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