Sports Illustrated Archives - Event Marketer

Sports Illustrated Archives - Event Marketer

October 20, 2015

Sports Illustrated Transforms Swimsuits into Sales

Sports Illustrated’s swimsuit issue, which sells more than a million newsstand copies each February, has become more than just a cultural icon–it has become the center of a robust event marketing initiative for Time Inc. Activities are centered on Launch Week, an event romp that kicks off with a press bash in New York City...

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