Southwest Airlines Archives - Event Marketer

Southwest Airlines Archives - Event Marketer

December 15, 2015

Imagine Dragons, Southwest Host an In-Flight Concert

In a competitive field of discount carriers, Southwest Airlines wanted to build brand affinity and awareness among adults ages 18 to 54. Turns out, the way to do that was through music, specifically Imagine Dragons, one of the hottest bands on the planet. The big idea was a fully integrated, never-been-done-before program in partnership with...

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