South by Southwest Archives - Event Marketer

South by Southwest Archives - Event Marketer

December 16, 2015

South by Southwest App Leverages 1,000 Venue-Wide Beacons

If you’ve ever been to the South by Southwest Interactive, Film and Music Festival, you know that navigating its 6,000 official events amid tens of thousands of attendees can create an overwhelming FOMO effect. To make the massive event feel smaller and more communal, organizers leveraged the event’s proprietary app, the SXSW GO Mobile Guide,...

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