SoBe Archives - Event Marketer

SoBe Archives - Event Marketer

November 20, 2015

SoBe Ties onto a 31-City Ozzfest Sponsorship

One of the industry’s original low-media/high-events brands entered the world of music sponsorships with a big bang. SoBe busted out of the gate with a tunes deal used to bump sales and awareness for its Adrenaline Rush energy drink. Tying onto the 31-city Ozzfest was a bold move, and SoBe held on tight along the way...

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November 20, 2015

SoBe Skate Tour Promotes a Gravity Games Sponsorship

SoBe activated its sponsorship of the Gravity Games with an interesting mix of pre-event hype and at-event experiences that used a clear delineation of three distinct brands under one sponsorship umbrella. Before the event, SoBe got the program humming with a sponsorship of a related amateur skate park tour, tagged regional radio spots focusing on...

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October 20, 2015

SoBe Plays Up New Flavors with Themed Experiences

SoBe’s Try Everything campaign was aimed at generating trial and awareness for the brand’s newest flavors. The initiative was part of an integrated effort that also included TV, radio and Internet. To launch the experiential component, SoBe held an event in New York City’s Madison Square Park that had A-listers engaging in challenges inspired by...

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