Snickers Archives - Event Marketer

Snickers Archives - Event Marketer

December 23, 2015

Mars Stops Busy New Yorkers in their Tracks

In New York City, it’s pretty difficult to do something that hasn’t been done before. Even more challenging is getting the attention of busy New Yorkers who are bombarded daily by samplers, street teams and marketers hawking offers for the world’s biggest brands. In this sometimes hostile and overwhelming environment, Snickers executed a publicity stunt...

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