Snapple Archives - Event Marketer

Snapple Archives - Event Marketer

December 2, 2015

Snapple Draws Young Demo with Edgy Music Sponsorship

Once its sponsorship of last summer’s Area 2 music festival was inked, Snapple got to work on an activation strategy to take its three new Elements SKUs as close to the tattooed, pierced target as possible. Relevancy was a priority. So Snapple decided early on not to sample in traditional manners or present the brand...

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November 30, 2015

Snapple Mobile Tour Offers Mohawks and Dye Jobs

Upscale? Nope. Trendy? Hardly. The genius of the Dye Hard vehicle was in its budget-beating simplicity. It would have been so easy to order a super-dooper, high-tech machine to herald the introduction of five new flavors, but Snapple took the road less traveled (actually they took the road traveled about 10 years ago) when it...

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