Skyy Archives - Event Marketer

Skyy Archives - Event Marketer

December 21, 2015

Skyy Infuses Airstream with B-to-B Events

Some b-to-b programs get stuck in a rut, relying on PowerPoint presentations, sit-down dinners and old-school collateral to “excite” customers about its products. Not this program. To prove its 100-percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market, Skyy executed a mobile tour that seamlessly combined the best elements of a...

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October 29, 2015

Skyy Promotes 1800 Tequila Among ‘The Guys’ with Craps

Lots of Skyy’s 1800 super premium tequila is consumed as part of friendly games of chance before “the guys” head out for the night. Keeping with that theme, Skyy launched a combination of nightlife events aimed at urban consumers in Detroit and Oakland. The idea was to generate buzz and build loyalty in a way...

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