Skype Archives - Event Marketer

Skype Archives - Event Marketer

October 22, 2015

Skype Microsite is a Social Hub for Lady Gaga Fans

The global youthful influencers and social connectors Skype was trying to reach via its sponsorship of Lady Gaga’s Born This Way Ball tour would probably agree that the star of this show was the branded microsite, skypeball.com, and the campaign’s social media tie-ins. Both offered organic opportunities for fans to learn about Skype’s social and...

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October 22, 2015

Skype Engages Lady Gaga Fans in its Product Suite

They say music is the universal language, so to promote its mobile suite of products among a global audience of youthful influencers and social connectors, Skype aligned itself with a world-class musician with 36 million Twitter followers, 60 million Facebook fans and her own proprietary social network on Littlemonsters.com—Lady Gaga. As official sponsor of her...

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