Sephora Archives - Event Marketer

Sephora Archives - Event Marketer

October 30, 2015

Sephora Activates a Supersized Sampling Party

Union Square in Manhattan was the stage for the grand opening of Sephora’s 100th store. Leading up to the party, all-women street teams spread the word around the neighborhood with Block Party postcards. Djs (als0 women) played mood music to set the tone in the park, where Sephora reps in 23 white tents offered free...

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