Sanofi-aventis Archives - Event Marketer

Sanofi-aventis Archives - Event Marketer

November 18, 2015

Sanofi-aventis Sales Event Includes Athlete Demos

Sanofi-aventis wanted an event that would bring together an 11,000-member sales force after the 2004 merger of the two parent companies—and light a fire under them as well. So the pharmaceutical giant turned MGM Theater in Las Vegas into an event platform around the theme “Let’s Invent the Future Together.” An eye-popping floor show wowed...

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