Samsung Archives - Page 4 of 5 - Event Marketer
Samsung Sponsorship Fosters Consumer Creativity
Looking for a way to ratchet up its coolness among younger consumers, Samsung took to the road with the rockers on the Vans Warped Tour. At the Samsung on-site footprint, concertgoers were encouraged to express their creativity at three interactive displays. The P*nk Your Phone area allowed visitors to customize their handsets with punk rock...
Samsung Executes a Triple Threat Press Show
More than 300 key media members turned out for the Samsung Global Road Show, where the brand highlighted its newest products, technology and plans for the year ahead. The 2005 show featured three distinct sections. The Samsung Experience was held at Samsung’s concept store at the Time Warner building in Manhattan. An event with Samsung...
Samsung Builds Buzz on Beyoncé’s Experience Tour
Samsung pulled all the stops during the Beyoncé Experience Tour with a red carpet entranceway, a VIP lounge and plenty of other perks. To build buzz, Samsung held radio remotes at local Sprint stores giving away two tickets and a VIP Experience at the concert. At night before each performance, Samsung projected a branded animated...
Samsung Delivers the Media a Multi-Sensory Story
Not all of the bells and whistles on today’s smartphones are there just for the sake of bells and whistles. Many of the high-tech features on today’s phones have been designed specifically to meet everyday needs in ways never thought possible. To position its new Galaxy S4 phone as a “life companion,” Samsung decided to...