Royal Philips Electronics Archives - Event Marketer

Royal Philips Electronics Archives - Event Marketer

November 20, 2015

Royal Philips Creates Buzz with 20-Foot Floating Box

Royal Philips Electronics launched its $100 million Sense and Simplicity global advertising campaign with a big blue box and a big white room. Looking to capture media coverage—and the attention of communication-industry VIPs—Philips started generating buzz three days before the campaign was announced, setting afloat a 20-foot tall box on the canals of Amsterdam. The...

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